In partnership with the Gay Times, our film put global LGBTQ rights at the center of London Pride. Featuring Gok Wan, we used his famed makeover format to draw the viewer in, then turned the format on it’s head. With only 1 week from brief to delivery, we had to work fast so our brilliant PR team could get the coverage the work deserved. The result was explosive – shared by the likes of Dawn French, Paloma Faith and James Corden, then picked up by mainstream media including Sky News, This Morning, The Metro and The Sun. Not bad for a media spend of £0.