To highlight over £1.8 million points unclaimed on Nando’s reward cards we worked with Nando’s to set up giant billboards in London and Manchester, worthy of 10 free meals for all willing to rip them down and carry them to the nearest Nando’s restaurant. The creative was clear – it needed to feel as guerrilla as possible. So, with a streamlined crew, we worked to get the best angles of the action to make sure we didn’t miss out on any of the chaos. The client wanted the work out there as soon as we finished shooting so it was completely of the moment. To achieve this, we had a post-team on the ground ensuring no wasted time between shoot, edit and insta-story. It was a serious hit with diners, achieving an incredible 190+ pieces of coverage and an impressive 364m online reach.