Working with our friends at Kaper, we have provided the strategy, PR, video production and distribution for the truly integrated Fairtrade Fortnight campaign three years running.
Each year has witnessed a different but visually engaging and strong creative idea engage mass, global awareness.
There has been a notable increase across all targets, from petition signatures and online engagement to press media and micro site traffic. In 2012 we gained just over 9,000 signatures; in 2013, 20,000 and in 2014 over 70,000!
Take a look at this year’s teaser film.