Fairtrade

Fairtrade Fortnight

Overview

Working with our friends at Kaper, we have provided the strategy, PR, video production and distribution for the truly integrated Fairtrade Fortnight campaign three years running.

Each year has witnessed a different but visually engaging and strong creative idea engage mass, global awareness.

There has been a notable increase across all targets, from petition signatures and online engagement to press media and micro site traffic. In 2012 we gained just over 9,000 signatures; in 2013, 20,000 and in 2014 over 70,000!

Take a look at this year’s teaser film.